General Trade

General Trade is a core service that focuses on distributing Fast-Moving Consumer Goods (FMCG) through traditional channels. As a company, you can leverage general trade to reach local communities effectively. Here is how it works:

Local Retailers: General trade involves collaborating with small retailers and independent grocery shops. These family-owned businesses serve as touchpoints for consumers everyday needs.

Community Reach: By partnering with local retailers, your products become accessible to a wide range of customers. These retailers understand the preferences and demands of their community, allowing you to tailor your offerings accordingly.

Challenges and Opportunities: While general trade provides proximity and convenience, it also faces challenges like limited shelf space and competition. However, building strong relationships with retailers can lead to brand loyalty and consistent sales.

Distribution Network: Efficient logistics and distribution play a crucial role in successful general trade. Ensuring timely deliveries and maintaining inventory levels are essential.

In summary, embracing general trade allows your company to tap into grassroots markets, connect with consumers, and establish a lasting presence.